At work, my department usually gets handed the unusual, one-time projects or events for the state government that don’t seem to have a natural landing place. One of those just happened, the state of Wyoming celebrated it’s 125th anniversary of statehood. It was a whirlwind event that turned out great. Here are visuals I created for this event based on a tourism sticker celebrating the 125th anniversary. (I didn’t create the sticker. It was selected by the 125th committee to serve as the event “logo”.)

sticker

As far as the eye-catching quality, it’s hard to miss the yellow and black combination! I pulled colors from the logo/sticker. Color is mostly what I used to grab attention.

I mixed in a little of our traditional western fonts for that “Wyoming” feel. Overall, I kept the design really simple and tried to ensure the basic/essential information was the star of the show. There wasn’t a lot of time to ponder options on this project. The first meeting I went to I brought two flyer options. Instead of saying which option they preferred, the committee asked how soon they could have it.

Wyoming-125th-celebration-2015--flyer---letter-size

Initially, we didn’t have all the activities nailed down, but we wanted to start promoting the event. I created some simple icons to illustrate the activities for the event, trying to keep them similar to the style of the logo/sticker.

We hit just about every media outlet we could. I assisted with printed newspaper ads, banners around town and created and maintained a Facebook page for the event.

For the event itself, we created a lot of signage. Here is a sample.

My designer takeaway: The pace of this event planning was fast. What I learned was “go now, and don’t overthink it.”

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