MonthMarch 2015

What I Think I Do vs How Others Describe It

(I don’t mean for this to come across as a rant, but more as a description for people like my grandmother who never really understood what I do.)

I cringe when co-workers ask me to “make it look pretty.” Yes, this happens to me more often than I’d like to admit. Of course, they aren’t trying to be rude, but to me, it feels like describing what I do as frivolous.

Here is what I do as a graphic designer:

    1. Organize other people’s information to make it clear and concise. Make sure the basic questions are answered and that information is easy to find. I filter out the extra unnecessary parts.
    2. Make it look like their organization so people know which group it belongs to (e.g. color schemes, typefaces, logos).
    2. Make it visually appealing (aka make it pretty), but more than that, make people want to look at it. Grab their attention and hold it.
    4. Find a budget appropriate production method and timeframe. (At times, this is printed in house and hand cut by me. Other times it’s sent out to a printer or fabricator.)
    5. Assist with enticing and recognizing sponsors and how to provide that in printed materials. People are more willing to put their company name on a piece that looks polished.
    6. Help people time their message. You don’t want to hang a poster or run an ad four weeks prior to an event. It will just become visual clutter, and it will be forgotten or overlooked.

To me, graphic design is visual communication. It’s not fine art. I’m not creating a piece because I like it. I’m creating it in an effective way to convey a particular message.

My designer takeaway: I bite my tongue, smile and nod. Then I remind myself what the piece would look like without my efforts. I’m sure I over-simplify what many others do as well. 🙂

Sack O’ Love Gift Tutorial

sack-o-love-image

A few years ago, my husband and I were invited to a wedding where everything on their registry was taken! So we came up with a silly way to give them money. I thought this would be a fun tutorial for you because there are many times where money is the best gift to give (e.g. for honeymoon cash, teens’ gifts).

Here’s what we did:
I took a plain paper bag and made a fun paper label to attach to the side. Then we filled it with shredded paper, Hersheys Hugs and Kisses and money (bills) folded into the origami hearts.

Here’s what you need:
1. Bag – paper or fabric
2. Label – Free Printable here or make your own

sack-o-love

3. Money in bills and quarters (to insert, if desired)

heart-dollars

Here is the tutorial for folding your money hearts!

4. Chocolate Hersheys Hugs and Kisses

My designer takeaway: A little creativity can make a boring gift memorable (especially unfolding all those bills to spend!)

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